{Creating Markets}[30th June 1972]

[Redbook1:260][19720630:1712e]{Creating Markets}[30th June 1972]

Friday 197206301712

[continued]

(L)       ? Advertising should be heavily censored, to prevent it increasing the expectations of the people beyond their means.  The damage to economic growth will have to be borne.  Advertising which tells the consumer where to get something he already wants is okay; advertising which awakens in him a need he did not know he had, is not.

            Since commercial advertising is purely for profit, the arguments against censorship need not apply.

            Self-censorship should be encouraged, at least at first.

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